It’s been quite some time since the Ain’t Nobody Got Time For That!™ YouTube video went viral and I want to bring attention to the success that has followed the iconic media sensation. For those of you who aren’t aware, Kimberly “Sweet Brown” Wilkins is a charismatic, genuine and wholehearted Midwestern woman known for her idiomatic catchphrases like “I woke up to get me a cold pop”, “I thought somebody was barbecuing”, “Oh Lord Jesus it’s a fire!”, “I got bronchitis” and, most of all, “Ain’t Nobody Got Time For That!™“, which is a currently held trademark by Wilkins. She initially gained her fame via an interview with Oklahoma City’s local NBC news affiliate KFOR-4, which released the clip that would soon revolutionize the life of “Sweet Brown” entirely.
Now, I’m sure some of you are wondering “Why was this so called ‘Sweet Brown’ lady being interviewed in the first place? What makes her so special?”. Well, allow me to elaborate.
“Sweet Brown”, having been parched throughout the night, decided to venture from her humble abode around 3am on an early April morning to retrieve a delicious, chilled refreshment from the complex’s vending machine. It was along this journey that she noticed an unusual aroma in the air, a scent similar to that of an open pit barbecue. For “Sweet Brown”, though, this was no typical barbecue; this was something far less appealing.
After recognizing that there was a fire in the apartment complex, Wilkins reports having said, “Oh Lord Jesus it’s a fire! Then I ran out, I didn’t grab no shoes or nothing [sic], Jesus! I ran for my life!”. It was at this point that the noxious fumes, which were produced from the fire, interfered with Wilkins’ basic respiratory functions and caused her to develop bronchitis, a condition in which the mucous membranes of the bronchi become inflamed.
That same night, following the blaze, “Sweet Brown” was approached by the local Channel 4 News crew, who were requesting information in connection with the fire that occurred in the complex. This was Wilkins’ golden moment, her time to shine… And she did just that.
Not but a few days afterward, Wilkins was contacted by the same KFOR-4 crew member that had interviewed her just days before, asking to speak with her once again. In an effort to remain anonymous, Wilkins, at first, denied being “Sweet Brown”, until she was scrutinized by the reporter to give up her true identity. Admittedly, Wilkins provided that she, in fact, was “Sweet Brown” and made it aware that she had no knowledge of her fame on the Internet.
As the months rolled past, Wilkins gained popularity at an exponential rate. Shirts with her catchphrases and image appeared all over the Internet, memes with laughable quotes hovered cyberspace and, consequently, she was offered several advertising proposals, some of which she accepted. One example is Shortline Dental’s TV advertisement, which features “Sweet Brown” recalling an unbearable toothache she endured after waking to get a cold pop. She uses her punch line “Ain’t Nobody Got Time For That!™” to promote the dental firm’s services. What’s most intriguing, though, is Wilkins’ new line of barbecue sauces, which features three different flavors, from mild to hot, respectively: “Oh Lord Jesus it’s Sweet”, “Oh Lord Jesus it’s just Right” and “Oh Lord Jesus it’s a Fire!”. So far, the sauces have gained highly anticipated popularity among the younger generations of consumers and are expected to compete with larger manufacturers of barbecue sauce.
Ultimately, no one could have anticipated the enormous success that “Sweet Brown” has attained. From a part-time daycare assistant to overnight YouTube sensation, Kimberly “Sweet Brown” Wilkins has got plenty of time for that.